If you want to promote a product or service, move people along your sales funnel, or even bring an audience to your brand, a landing page can make all the difference. Your landing page may be the reason that people choose to buy from you – or navigate to another website.
This page should have a clear goal of encouraging conversions, be it that visitors sign up for your email list or want to buy your new course. Make an audience aware of this page and you should be sure that it will do its job.
What is a high converting landing page?
A landing page is only as good as its content, and the content depends on the following factors:
- Your goal for the site (lead generation, purchase, etc.)
- Your audience and their needs
- Your company and your industry
- Your landing page has to convince the people you want to see. How can you tell if a landing page is doing its job? By its conversion rate or the percentage of visitors who take the right action on your page.
To create a high converting landing page you need
An attractive design that fits your brand
Many of your visitors will get their first impressions of your brand as soon as they come to your landing page. Make sure that the colors and design match your brand and are appealing to your audience at the same time. You will also want to optimize your design and layout for mobile users as mobile internet usage continues to increase.
Use elements similar to an organized blog post, for example:
- A striking headline
- A subheading that explains the headings in more detail
- A focal picture, even if it’s your headshot
- Contrasting colors (especially for links and call-to-action buttons – you want them to stand out!)
- Clean, simple fonts that are easy to read on multiple screens
- Headers, tables, and bullets to break up text into long landing pages like a sales page
Also implement easy-to-use navigation by getting your visitors where you want them. You can do this by making a story throughout your copy, or by adding menu links at the top of the page that signal what to do.
People will visit your website because they saw something – an ad or headline, maybe – that made them do it. That means you are likely to meet a need they have. You’ve already committed yourself to people who are interested in what you have to say, so now is the time to convert.
This is where empathy comes into play. Stories about landing pages can be very effective, especially if you are into your audience’s needs.
Let’s imagine you are a guru of home organization. Your audience needs help organizing their kitchens, washrooms, and playrooms. They tap into their frustration by telling the story of how your house chaos is a desire for change and simplicity that inspires you on a journey that takes you to minimalism.
Then go to your familiar method of tidying up rooms and show visitors how to acquire the course of your home organization with 1-on-1 personalized training. The fact that you were able to make lemonade from lemon is the perfect selling point.
Certificates and trust elements
Your landing page is unlikely to be converted if your audience doesn’t trust what you’re saying. Some people may have had interactions with your company, but you should always approach a landing page as if you don’t.
Elements of trust are necessary to prove that you are the right one. Certificates can be convincing, especially if they come from other high-profile people in your industry. Statistics that highlight the number of existing customers using an app or service can also be convincing.
Security is an important aspect for many consumers. Therefore, make sure that you point out the relevant information when you register, which shows that your website is secure or that your company provides customers’ personal data, such as: B. Your email address, not passed on or sold. You will also want to add several ways to get in touch on your site, be it via email, live chat or an online contact form so that visitors know that there is a real person behind the business.
Finally, consider giving your audience incentives to buy from you. A free trial or a money back guarantee after so many days can be a long way to convince shoppers that their money is safe with you.
A simple and clear call to action
Your call to action (CTA) must be visible from the moment your visitors land on your site. they know what action to take. If your landing page causes people to scroll endlessly to find out what the point is, you will likely lose most of them quickly.
Make your CTA as transparent and straightforward as possible. Here are some good examples:
- “Click here to get the free training”.
- “Sign up here”
- “Get Your Free 14 Day Trial”
- “Try for free”
- “Add to the list to be notified”
- “Guide Download”
Each of these statements makes it clear what the user should do. Place the CTA button before folding the page and at least a few more times in the entire copy of a long-form landing page.
Landing pages can promote sales, add more people to your email list, and give you new leads for your business. If you set it up correctly, the landing pages will continue to convert passively for you.
Don’t forget another critical piece of your website: Share Buttons! It’s free to share our social media buttons that give your audience a way to share your content (again passively!) And increase your traffic and potential leads.